If you're a follower of my blog, you might know that I am currently working towards my WSET Diploma, which is like an advanced wine business degree. It is a long process of schooling: courses, tastings, exams, papers, etc. My latest research topic was wine branding and whether it is beneficial to consumers, producers, both, … Continue reading What is a wine brand?
Category: wine branding
Research on wine brands and marketing.
Live Wine Blogging: Day 1 — aack!
Because I am at the Wine Bloggers' Conference, I am taking a little recess from Italian wines for the Live Wine Blogging Session, which is an exercise where all those attending are presented with 10 wines in only 50 minutes and are supposed to write a blog entry on the spot. I know you are all … Continue reading Live Wine Blogging: Day 1 — aack!
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